Like you, I’ve seen many videos, movies, and television shows. I’ve appreciated beautiful cinematography and visual effects. I have seen “Avatar.” But it never occurred to me how much goes into creating a visually appealing video. I’m beginning to understand a little more about the whole process. Here is a link to a website that showcases many of the aspects involved with video creation for the Web.
The first step is coming up with an idea. That makes sense. However, not only do you need an idea, but you need to be able to decide how that idea will manifest on-screen. The next step is to write the script. Use present tense throughout for more energy when talking about the process. In my last video, this was the most challenging part. I thought I knew what the final product would be but was having difficult time getting there.
The next step is to find your cast. I tried to get a student to help, but that fell through. So I began to think of people I know who are animated and vivacious. I remembered that Fiona Lofton, the Director of Career Services at Columbia College, and Helen Tate, the Division Head of Arts and Communication Studies at Columbia College were a hit together for the Campus Campaign Cheer Squad at the beginning of last semester. They performed a skit that was based on SNL’s Spartan Cheerleaders. They were more than happy to help me.
I sent the script to them ahead of time and asked for their input. I received wonderful suggestions that made more sense than the original. With a few adjustments, my original idea really took form.
The next step is the actual filming. There are several things that you need to take into account before you actually start filming. You need to think about lighting. You need to do a test run for the lighting to find out if your location will work. I used the recording studio available for students in the library, and it was perfect for my concept. Another element to consider is the audio. Ambient sounds, such as an air conditioner’s hum, may interfere with the audio quality.
The afternoon of filming was one of the most entertaining ones I have had in a long time. There were quite a few takes and lots of funny facial expressions. I have promised to create a gag reel soon. When I do, I will post it on this blog. The footage that was taken seemed a little choppy at first, but I felt pretty confident that I had enough footage to create something that made sense.
The final step is the editing process. This of course, is the most time-consuming. I am such a perfectionist when it comes to editing that sometimes I drive myself crazy. The final process took me several hours over the course of about four days. This is my favorite step because everything comes together. There is such a feeling of completion.
Several different options for video editing are on the market. I am using iMovie 2009 for this class. It is wonderful software, considering it is for amateurs. It comes with the purchase of a Mac and is part of Apple’s iLife suite. Some other software available are Final Cut Pro and Adobe Premier Pro. Learning how to use these will be my next step.